Now we are going to analyze different components and parts of Woolworths internal environment. Consumers are willing to pay high prices for the convenience e.
An analysis of the case of Woolworths indicate that the sourcing strategy as adopted by the company is aimed at achieving sustainable performance conditions whereby the company adapts local food sourcing strategy in order to ensure development and growth of local firms.
Moreover, the capabilities of these competitor companies are observed to include locating stores in the high traffic places that offer them increased opportunity to attain high consumer base Soosayet al.
The strategies must be responsive to the external business environment; otherwise the firm could become the most efficient producer of obsolete itemswhich have no value in the market. Opportunities and Threat Analysis Opportunities and threat analysis for Woolworths are carried out for critical strategy analysis which can further facilitate in attaining increased growth level along with operations development Wiedemann, McGahan and Murphy Based on Fern Fort University extensive research — some of the strengths of Woolworths are — Strong Brand Portfolio — Over the years Woolworths has invested in building a strong brand portfolio.
These companies are intended to bring in a whole new approach of retailing. The analysis also indicated that the internal environment conditions have also impacted the growth potential of Woolworths and based on the overall strategies, the following recommendations are considered essential: It is recommended that Woolworths should aim at framing its strategy consistent with that of political conditions as prevalent across the country.
It is also recommended to Woolworths that it should aim at performing continuous innovation and this particular factor should be included as a key part of its strategy. As Australian supermarket is in the growth stage in product life cycle, Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position, such as improve its logical and costumer service efficiency by technology and innovation development.
General Environment Analysis PESTEL Analysis is carried out in realizing the conditions in an external business environment that can impact the retail industry performance and that of Woolworths Company.