He worked for many years in various fields with mixed success before starting fast food chain KFC.
Inthe brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries. I conclude some general strategies for the chain restaurants to explore and expand their brands into Chinese market. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive.
Generally, the success of KFC can conclude to one key word: localization. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat.
The long list is actually an accumulated wisdom and know-how the franchise system has developed after a few decades of operation.
S-ServiceProvide a standardized and high quality service to comfort consumers. Sometimes consumers like standardization, sometimes consumers, especially Chinese consumers prefer personalization.
The number increased to 50 outlets in