Stp analysis of amul ice cream

Similarly, in FMCG, direct competition is equally important as indirect competition. Concentrate more on chocolate market — Amul has a no advertisement policy which creates a problem for its foray into additional products.

swot analysis of ice cream industry in india

Amul currently processes and gather different varieties of milk products. Amoolya in Sanskrit means something which is invaluable or priceless.

Excellent quality management — even though amul has such a wide and large distribution network, hardly any quality complaints come for amul. Business Standard, 2.

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Started in a remote area of Gujarat, over the years, Amul has managed to build a strong supply chain and distribution network for sourcing the raw materials for its products and then taking the finish goods to the consumers. The local competition in the international markets as well as emerging competition in the local market from international brands is a threat to the operations of Amul.

Swot analysis of a company

SWOT analysis of Amul covers different weaknesses which the brand has and they need to work on. The appraisal from such entities over its products has only added to its credibility and customer retention. Amul has given multinationals a run for their money. The local competition in the international markets as well as emerging competition in the local market from international brands is a threat to the operations of Amul. They are areas where the business needs to improve to remain competitive. Rural presence — Strong rural presence of Amul is its plus point. Headquartered in Anand Gujarat has an annual turnover of 5. Since Amul has seen good growth in most of the countries, it can further expand in more countries in terms of exporting their products. The only disappointing performance is seen in Amul Chocolates which are a burden for Amul and lot of push is required for the sales of the same. It can still further expand its product portfolio as the company has now developed a brand name. However, each advertisement hits the nail on the head.
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Amul Ice Cream SWOT Analysis