We have looked at several factors that if when used will allow us stay in business for a long period, make the necessary revenue and also compete favorably against our competitors.
Market Strategies Here, you will describe your research results on the need for an equine facility like yours and how you will persuade customers to use your facility. An appendix is not required, but it is an ideal place to attach additional information such as photos of your facility, snapshots of your website or other marketing materials, contracts for boarding, training or a lesson program, insurance, letters of reference and any awards or recognition your stable may have achieved.
We have also empowered our marketing executives to draft the right marketing strategies that are in tune with our company policies and will deliver our corporate sales goals. This can be anything from an increase in your grain costs to a competing facility opening near you.
Having a standard facility is a must and we will do well to ensure that all the equipment used are always up-to-date. I redesigned my website to be much more user-friendly, but in the process lost the high Google ranking I had worked for years to achieve.
It is so common in the horse business to ignore business plans and common legal practice like contracts. By really looking at your business and understanding what you are trying to achieve and the steps you are going to take to make it a reality, you will have put into laser focus what you are trying to accomplish on a daily basis at the barn.
Will you be providing alternative therapies such as treadmills, cold compression systems or plate-vibration therapy?
Also, we would be paying the salaries of our employees as well as certain utility bills for at least the first six months of operations, which will also take a huge part of the capital.