Pest analysis of ready to eat products

This has allowed greater expansion of fast food restaurants over the last decade. This reflects a greater purchasing power and a potential increase in meat sales across the industry.

pestel analysis of fast food industry in india

Media has played its own important role in creating this perception. All these factors acquire a special importance for businesses operating in a global environment. Healthier alternatives to foods are pricier compared to fast food or easy-to-make meals.

People now think before they eat. We are a government recognized Star export house and deal in Spices, Oil seeds and Dehydrated vegetables. The industry demonstrated excellent ability to adapt in the face of the changing trends.

Through the analysis we will try to look into several factors that we think will have an impact on our future investment plans.

Pestle analysis of food industry in india

If any of the four are ignored, a solid foundation is lacking in your strategic planning. This mainly revolves around the impact of laws and regulations on firms. Healthier alternatives to foods are pricier compared to fast food or easy-to-make meals. Also, increasingly due to the busy lifestyle there are more and more instances were both members of a family are working. Food related regulations grew stricter. There is cultural diversity, which is increasing and organic food brands have to take care of it. Social media and online ordering have changed the style of customer service. The industry demonstrated excellent ability to adapt in the face of the changing trends. Delicious food was insufficient to attract the customers. It helps businesses decide which of these factors are favourable and which are not.

Fast food brands have become innovative in other areas too. The use of digital displays and kiosks affected ordering and the costs of labor.

Pestle analysis for food and beverage industry

It is not possible to do much forecasting in these matters. Social media and online ordering have changed the style of customer service. This is true for our PEST analysis example for the food industry. There are so many trends that have influenced the fast food chains. Political Factors There is great political pressure on the food industry because government stability increases the economic activity in the country and government makes different regulations to control the business activities. Technological Factors Technology can give a competitive edge. They have to focus on company law, investment regulations and environmental law to abide by them as it is necessary for them to comply with them strictly. Vegetarian, vegan and pescetarian eating are becoming less of a fad and more of a lifestyle choice — particularly with the younger generation. With the widening wealth gap, the meat industry has an opportunity to grow because majority of the market are mostly from medium and low income households. Healthier alternatives to foods are pricier compared to fast food or easy-to-make meals. For example, as part of the Health Menu Choices Act, food services with over 20 locations in Ontario, Canada, must now post the number of calories for food and drinks openly. Some of the important social factors include increasing cultural diversity, widening wealth gap, and a healthy lifestyle trend.

The attitude of the consumers is complex about the organic food and they link it with their consciousness, identity, ethics and environment about food. Losing reputation in the markets means losing customers and market share.

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Food & Beverage Industry PESTEL ANALYSIS